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精品酒店微观选址的特征分析——以上海市主城区精品酒店为例
储雪勤1,查根凤2,程凤华3
作者单位E-mail
储雪勤1 1.上海市浦东旅游会展服务中心 cfhsisi@163.com 
查根凤2 2.王志纲工作室  
程凤华3 3.上海师范大学 旅游学院 cfhsisi@163.com 
摘要:
本文根据国内外精品酒店行业联盟,从上海市的精品酒店中选取样本,通过实地调研与网上收集数据,从数量及品质、空间分布、管理主体、营建方式、经营效益、市场域等方面,分析上海市主城区(内环以内)精品酒店的特征。结果表明:上海市精品酒店数量基本呈线性增长;地域分布不均,集中化指数较高;国内管理公司及业主自营较多,规模呈两极化发展;依托悠久历史文化,旧改营建为主;上海市精品酒店市场经营效益整体较好;市场域从市区向郊区呈现逐渐变大的趋势。
关键词:  精品酒店  微观选址  特征分析
DOI:
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基金项目:
Analysis on the Characteristics of Micro - locationof Boutique Hotel
Chu Xueqin1,Zha Genfeng2,Cheng Fenghua3
Abstract:
According to the domestic and foreign industry alliance of the boutique hotels, it selected the hotel samples, analyzed the characteristics of the boutique hotels in the downtown of Shanghai from the aspects of quantity and quality by sorting out the data from field investigation and collected on the Internet: the number of the boutique hotels in Shanghai was increasing linearly; they were uneven in geographical distribution, it concentrated highly in downtown; they were most owned or managed by the domestic management companies and individual owners, they were polarized in scale; relying on the long history and culture, built on the old building mainly; The market of the boutique hotels overall had a good operating efficiency; market had gradually decreased from the downtown to the suburbs.
Key words:  boutique hotel  micro-location  Analysis of the Characteristics